The viral behavior

The viral behavior
18/07/2012 Marcos Figueira

Do you think behavior can spread virally?

Information, diseases, behavior, attitudes, fashion… Why it happens? How it occurs? What variables are involved in the dissemination process?

[youtube]http://www.youtube.com/watch?feature=player_embedded&v=zDDyamWOpiE[/youtube]

The viral behavior can be explained by a combination of several theories, from SNA (Social Network Analysis), Social Capital, the Friendship Paradox, Strenght of the Weak Ties, Word-of-Mouth, etc. This is certainly my favorite subject.

For those of you interested in this subject, do check the presentation of Nicholas Christakis on TED.

Marcos Figueira é sócio do Wyse Group, Brasil (wyse.com.br) e professor da FGV (Fundação Getúlio Vargas) nas áreas de Marketing, Marketing Digital, E-Commerce, Negócios Online, Planejamento Estratégico, etc.