Leveraging Brands

Leveraging Brands
18/07/2012 Marcos Figueira

Community building

Enabling constituents to communicate with each other and share information, tips, stories and resources will result in increased brand awareness and loyalty.

Crowd sourcing

Creating a feedback mechanism to solicit and receive suggestions, feedback and insight for the purposes of product development and improvement is an excellent way to create benefits that range from additional loyalty to lower cost of entry or lower risk in product development.

Promotional platform

Whether one leverages an existing public social network or creates an owned branded destination, social media is an excellent vehicle for the distribution and dissemination of promotional programs. The viral quality associated with social media makes it an ideal platform for promotions aimed at a specific audience segment.

Marcos Figueira é sócio do Wyse Group, Brasil (wyse.com.br) e professor da FGV (Fundação Getúlio Vargas) nas áreas de Marketing, Marketing Digital, E-Commerce, Negócios Online, Planejamento Estratégico, etc.