Articles (English)

  • Personal Branding

    Business guru Tom Peters is credited with popularizing the idea of being your own brand 15 years ago. “We are…

    by Marcos Figueira
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  • Internet censorship in Russia

    Internet censorship bill passes upper house of Russian Parliament Despite criticisms and Wikipedia protests, Russia’s upper house of parliament passed…

    by Marcos Figueira
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  • Entrepreneurship

    Take note of recent strides in understanding how our brains control sleep, learning, memory and other functions, and–even more important–how…

    by Marcos Figueira
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  • The importance of fresh content

    The importance of fresh content for any website cannot be understated. Not only are returning visitors greeted by new material,…

    by Marcos Figueira
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  • Competitive Intelligence

    How To Track Your Competitors In business, you always need to know what your competitors are doing. To survive you…

    by Marcos Figueira
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  • Branding: Tell your story

    Branding is about telling a good story. You may have the greatest company in the world. But if you don’t…

    by Marcos Figueira
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  • The faster lane

    I’ve noticed a pattern lately. Many people are quickly promoted and moved to another part of the business. This has…

    by Marcos Figueira
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  • Corporate blogging

    6 Reasons Every Small Business Should Be Blogging.

    by Marcos Figueira
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  • Incubating your small business idea

    Incubating your small business idea while still working full-time. Have you considered starting a business while still employed? Some entrepreneurs…

    by Marcos Figueira
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  • Social Networking

    1. Get Involved in Multiple Social Networking Websites I would suggest signing up to 2 or 3 social networking websites…

    by Marcos Figueira
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  • Leveraging Brands

    Community building Enabling constituents to communicate with each other and share information, tips, stories and resources will result in increased…

    by Marcos Figueira
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  • Startup Commandments

    15 Startup Commandments: a must-read for any of those involved with a start-up company.

    by Marcos Figueira
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  • The Learning Process

    According to experts, this is how we learn… 10% of what we READ 20% of what we HEAR 30% of…

    by Marcos Figueira
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  • The broken window

    If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one…

    by Marcos Figueira
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  • Neuromarketing

    Neuromarketing, a new field of study Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and affective…

    by Marcos Figueira
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  • Social CRM

    You keep hearing about this social customer relationship management (CRM) thing, right? It’s definitely been a hot topic.

    by Marcos Figueira
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  • The Friendship Paradox

    While researching for my academic dissertation, I’ve read about illusory superiority which I found something tangential but intellectually delightful. Most people…

    by Marcos Figueira
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  • The viral behavior

    Do you think behavior can spread virally? Information, diseases, behavior, attitudes, fashion… Why it happens? How it occurs? What variables…

    by Marcos Figueira
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  • Going Global

    Taking a young business global shouldn’t be a long-term dream — it should be a reality. But going global, even…

    by Marcos Figueira
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  • SEO & Hosting

    How did you choose your hosting company? Was it because the service that the company offered was second-to-none and strong…

    by Marcos Figueira
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  • Email Marketing

    Mailing to rented or purchased e-mail lists won’t establish the trust you need to reap – and keep – customers.…

    by Marcos Figueira
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  • Business Planning

    Top 10 mistakes entrepreneurs make when writing a business plan. Writing a Business Plan isn’t rocket science, but it isn’t…

    by Marcos Figueira
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  • What’s in a business name?

    How To Name Your Business?

    by Marcos Figueira
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  • The right hosting

    HOW DO SMALL AND MEDIUM BUSINESSES IDENTIFY SUBSTANDARD HOSTING COMPANIES?

    by Marcos Figueira
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  • Web 2.0 Design

    We can all spot a web 2.0 design when we see one. If it isn’t the rounded corners or faded…

    by Marcos Figueira
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  • Community Sites

    How to build a kick-butt community-driven web site.

    by Marcos Figueira
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  • Promote yourself

    As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And unless you’ve…

    by Marcos Figueira
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  • Useful Resources

    The Internet is crammed with useful resources for digital marketers, but it can be hard to know what you need…

    by Marcos Figueira
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