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Personal Branding
Business guru Tom Peters is credited with popularizing the idea of being your own brand 15 years ago. “We...
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Internet censorship in Russia
Internet censorship bill passes upper house of Russian Parliament Despite criticisms and Wikipedia protests, Russia’s upper house of parliament...
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Entrepreneurship
Take note of recent strides in understanding how our brains control sleep, learning, memory and other functions, and–even more...
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The importance of fresh content
The importance of fresh content for any website cannot be understated. Not only are returning visitors greeted by new...
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Competitive Intelligence
How To Track Your Competitors In business, you always need to know what your competitors are doing. To survive...
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Branding: Tell your story
Branding is about telling a good story. You may have the greatest company in the world. But if you...
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The faster lane
I’ve noticed a pattern lately. Many people are quickly promoted and moved to another part of the business. This...
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Incubating your small business idea
Incubating your small business idea while still working full-time. Have you considered starting a business while still employed? Some...
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Leveraging Brands
Community building Enabling constituents to communicate with each other and share information, tips, stories and resources will result in...
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Startup Commandments
15 Startup Commandments: a must-read for any of those involved with a start-up company.
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The Learning Process
According to experts, this is how we learn… 10% of what we READ 20% of what we HEAR 30%...
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The broken window
If a window is broken and left unrepaired, people walking by will conclude that no one cares and no...
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Neuromarketing
Neuromarketing, a new field of study Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and...
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Social CRM
You keep hearing about this social customer relationship management (CRM) thing, right? It’s definitely been a hot topic.
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Going Global
Taking a young business global shouldn’t be a long-term dream — it should be a reality. But going global,...
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SEO & Hosting
How did you choose your hosting company? Was it because the service that the company offered was second-to-none and...
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Email Marketing
Mailing to rented or purchased e-mail lists won’t establish the trust you need to reap – and keep –...
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Business Planning
Top 10 mistakes entrepreneurs make when writing a business plan. Writing a Business Plan isn’t rocket science, but it...
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Web 2.0 Design
We can all spot a web 2.0 design when we see one. If it isn’t the rounded corners or...
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Promote yourself
As a freelancer (or potential freelancer), you live and die by your ability to sell your services. And unless...
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Useful Resources
The Internet is crammed with useful resources for digital marketers, but it can be hard to know what you...
Marcos Figueira > Articles (English)
