Cool branding project from the MediaLab

Cool branding project from the MediaLab

After 40 years, the Media Lab institute, at Harvard, has a brand new identity. The new logo incorporates different possible combinations to personalize each user business cards etcetera.

For those designers out there, who are brave at heart, and are immediately thinking why not, here is the starting point: http://www.Processing.org/

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.

Marcos Figueira é sócio do Wyse Group, Brasil (wyse.com.br) e professor da FGV (Fundação Getúlio Vargas) nas áreas de Marketing, Marketing Digital, E-Commerce, Negócios Online, Planejamento Estratégico, etc.